Responsible Tourism
As New Zealand's official mark of quality for tourism, Qualmark® is extending and enhancing its environmental and social assessment criteria for accommodation providers, visitor activities, transport and services.
For tourism businesses, this means meeting some 'minimum requirements' in this area, along with recognising operators who are actively participating in
- energy efficiency
- conservation initiatives
- waste management
- community activities
- water conservation
For visitors, it means that the Qualmark® represents environmental and social commitment as well as general quality indicators. More >
Responsible Tourism - The Toolkit
Information on the Responsible Tourism Operations criteria, tips, actions, examples and ideas – all available for Qualmark® licence holders within the downloadable Responsible Tourism Guide.
Also includes the Responsible Tourism Checklist and monitoring tools. MORE >
QualMark® Licencee Login
News & Events
- Qualmark Celebrates First Green Birthday New Zealand’s world-leading environmental accreditation system for tourism businesses - Qualmark Green - is one year old today. ... More >
- Air New Zealand achieves the world first Environmental Gold Accreditation “Air New Zealand’s achievement of Qualmark’s Enviro-Gold award sets the standard on being a world first environmental and socially responsible airline, and further enhances New Zea... More >
- Three Rotorua tourism activities among first in NZ to achieve green status Three of Rotorua’s visitor attractions are celebrating their green leadership as the first tourism activities in the region to achieve Qualmark’s new Enviro-logos.... More >
- Christchurch’s green accommodation recognised Seven of Christchurch’s tourism businesses are celebrating their green leadership as the first accommodation providers in the region to achieve Qualmark’s new Enviro-logos.... More >
